Unlocking Data Value in the Age of AI and Data Streaming
At Current 2024, Seema Acharya from Mercedes-Benz North America demonstrated how data streaming enables real-time personalization in automotive experiences, significantly improving customer interactions and operational efficiency. This trend is mirrored across industries, for example by Viacom18 in media and financial services. It showcases a broader shift towards leveraging data governance and processing at the generational stage for enhanced decision-making and innovation.
At Current 2024, Seema Acharya from Mercedes-Benz North America demonstrated how data streaming enables real-time personalization in automotive experiences, significantly improving customer interactions and operational efficiency. This trend is mirrored across industries, for example by Viacom18 in media and financial services. It showcases a broader shift towards leveraging data governance and processing at the generational stage for enhanced decision-making and innovation.