Meesho Democratizes E-commerce With Real-Time Data Streaming From Confluent
Meesho, India's leading e-commerce marketplace, has transitioned into a thriving B2C ecosystem, serving over 140 million active users. To manage significant growth and site traffic, Meesho adopted Confluent Cloud, alleviating the burden of scaling infrastructure. This move enhanced the platform’s ability to handle peak traffic effortlessly and improved personalization through real-time data access, ultimately supporting Meesho’s mission to make e-commerce accessible across India.
Meesho, India's leading e-commerce marketplace, has transitioned into a thriving B2C ecosystem, serving over 140 million active users. To manage significant growth and site traffic, Meesho adopted Confluent Cloud, alleviating the burden of scaling infrastructure. This move enhanced the platform’s ability to handle peak traffic effortlessly and improved personalization through real-time data access, ultimately supporting Meesho’s mission to make e-commerce accessible across India.